Shout out to LeEco PPTV: Im the Real Networked Brand

2016-09-19

Hong||Editor

Enterprises that claim to overturn others must also be constantly wary of being overturned themselves.
The color TV industry is interesting not only because it has numerous companies that play with concepts and gimmicks, but also because there are some veterans who are well-versed in the industry, familiar with its weaknesses, and see clearly into the future of the color TV market. The opposing viewpoints and frequent collisions make the industry a focal point for attention, and these veterans not only have sharp opinions but also work on the existing weaknesses of color TVs, always ready to deliver a fatal blow to these brands with innovation.

Having been in the color TV industry for over twenty years, Liu Dan once led the Kangjia Color TV Division at its peak, helped AOC TVs conquer the market, and served as a Vice President at BOE Technology... This man is Liu Dan, an old soldier who has a profound understanding of color TV products, is proficient in the upstream and downstream industrial chains, and successfully guided the transformation of the color TV industry chain towards "seeking profits from large screens."

He is currently engaged in a project that he believes will directly challenge traditional internet brands like LeEco and PPTV, and may even overturn these so-called internet brands. This project is the Dreampad internet TV, which he founded and built himself. Liu Dan bluntly states that AImenpad is positioned as a pioneer in the market, not a plunderer, and only AImenpad can truly be called an internet brand.

As for the reasons, Liu Dan did not provide too much explanation, but gave three reasons for the author to ponder: First, AImenpad does not need to serve investors and will fully consider the interests of channel partners. Channel partners who cooperate with AImenpad enjoy full price protection; Second, AImenpad provides high-value-added products and is a pioneer in the color TV market, rather than a predator; Third, our consumer consumption is free and not forced bundling.

Upon careful consideration, the author realizes that this is indeed the case. Not long ago, it was heard that a distributor of an internet brand in a certain place stopped doing business and started reselling products from other sources. Why? Because the price for selling this brand's products was not protected, leading to frequent price reductions. When prices dropped, the inventory held on hand depreciated. Although the brand had always promised subsidies, the payment terms were also a headache for them. The advantage of reselling products from other sources lies in its flexibility and agility; one does not stock up during normal times but stocks up when prices plummet, which reduces risk.

From an industry perspective, the internet brands that have entered the color TV market have not created new users or expanded the capacity of the color TV market. Instead, they are fighting for survival in this already saturated market. Statistics show that from 2011 to 2015, the shipment volume of color TVs decreased from nearly 250 million units to below 230 million units. This includes internet brands such as LeEco, PPTV, Storm TV, Weihong, and CAN. Their means of competing in the market is through price wars, which only lead to profitless battles. It's a matter of seeing who can hold on until the end.

Here comes the news that after barley, Fengxing TV is also said to be bidding farewell to the color TV industry. Which internet brand will come next?

Positive outlook on the touch and naked-eye 3D market

In the second half of the year, there are many e-commerce days, including the National Day Golden Week, Christmas promotions, and the Spring Festival market. It seems that a price war in the color TV market is inevitable. Every company is pondering ways out, and among them, entering the high-end large-screen market is one option.

At present, domestic and international brands including Hisense, Skyworth, Sony, etc., have all set their sights on the 55-inch and above market, each with their own strategies. For example, Hisense has launched a combination of high-end ULED TVs and laser TVs, Skyworth is strongly promoting large-screen OLED TVs, and Sony is strengthening the concept of using Sony for large screens with its audio and video technology and picture quality advantages.

Liu Dan of course wouldn't miss this opportunity. At the 2016 Audio & Lighting Expo held today, AImenpad showcased a variety of commercial display products, and these products with commercial advantages are also slowly making their way into ordinary households.

"We believe that color TVs will develop towards touch and naked-eye 3D," Liu Dan said, because the touch products brought by Steve Jobs have disrupted the entire mobile phone industry, and color TVs also have a need for full touch.

Liu Dan is also optimistic about the future of naked-eye 3D. He believes that the recent decline in popularity of 3D TVs after a period of excitement was mainly due to the poor quality of naked-eye 3D technology at that time, which required the use of glasses and resulted in a poor user experience, similar to the current VR products, which are very inconvenient. Naked-eye 3D products, however, can overcome these issues and provide consumers with a more pleasant experience.

The author believes that everyone has their own opinion on what the future form of color TVs will take. Currently, there are various attempts by companies such as Hisense, Skyworth, and Samsung, and anyone could win the competition. However, it is ultimately the technological reform that will bring about real change and lead the development of the color TV industry. After all, products like color TVs and mobile phones are electronic devices with technical content, and the main driving force for consumers to choose to buy them is still the joyful experience they bring. Content is an important competitive advantage but cannot lead the development of this industry.

The color TV industry needs more such attempts. Only through experimentation can better products be produced and consumption stimulated. I believe that the purpose of the state's supply-side reform is to expand the existing market and stimulate consumption with more competitive high-end products, rather than encouraging continued bloody competition in the existing market. Such practices harm the enterprises themselves and have an irreparable impact on the industry.

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Source: Toutiao (a creative platform under Toutiao)

GUANGZHOU MENPAD TECHNOLOGY CO.,LTD

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Website：www.aimenpad.com

Contact Person:

Luo Wen: +86 18666661387

Liu Jianfeng: +86 18027317256

Jiao Ning: +86 18688678662